About
1-800-COCKTAILS® is an artistic project by Milwaukee artist and former bartender Brandon Reyes. This initiative explores the bartending profession through drink creation, reasons for alcohol consumption, shifts in historical drinking habits, and corporate marketing strategies.The project seeks to cultivate a deeper understanding of alcohol consumption and an appreciation for the ingredients and narratives associated with it.
In addition to this conceptual exploration, Reyes designs bar culture-inspired apparel for bartenders and other industry professionals.
His involvement as an owner of Heirloom Liqueurs, a botanical liqueur company, adds a practical dimension to the project. This experience in alcohol production and sales allows him to interact with the artistic, cultural, and commercial aspects of the industry.